About Us

At Norvia, our mission is to promote a healthier lifestyle by offering natural, plant-based nutrition products that are both safe and effective. Our products are the result of extensive clinical research on soy components, with findings documented in over 30 peer-reviewed medical and nutritional journals. These studies have demonstrated the proven health benefits and efficacy of Norvia’s nutritional formulas. We are committed to providing high-quality, science-backed solutions that help you lead a healthier, more balanced life.
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The result is Norvia Nutrition's delicious shakes

100% plant-based, packed with high-quality proteins, fiber, essential amino acids, vitamins, and minerals. Ideal for safe, quick weight reduction, maintaining a healthy weight, or fueling an active lifestyle, these shakes provide a perfect boost of proteins and carbohydrates for those who exercise regularly.

Perfect Nutrient Balance

Norvia products are formulated based on clinical research, ensuring the ideal balance of proteins, fats, carbohydrates, fibers, essential minerals, and vitamins. This specific ratio helps prevent excessive muscle mass loss, especially when following a low-calorie diet. Norvia supplies enough carbohydrates to fuel both the brain, which uses 25% of the body’s blood sugar, and muscles, which prefer carbs as their main energy source. Without sufficient carbs, the body could break down muscle protein for energy.

High in protein, Norvia shakes play a crucial role in maintaining muscle mass. Proteins are vital for the body, consisting of amino acids—the building blocks essential for almost all biological processes.

Norvia's nutrition shakes are not only delicious but also gluten-free, dairy-free, non-GMO, and made with natural sweeteners, making them suitable for vegetarians.

Norvia products stand out for their world-class ingredient quality, effectiveness, taste, careful processing, and stringent quality control. Each meal is packed in airtight sachets to prevent oxidation, with ingredients containing less than 5% humidity to avoid microbiological growth.

Featured product

Norvia Nutrition’s low-calorie shake combines a naturally high protein and fiber content from plant-based soy with 26 vitamins and minerals. Only 140 calories in a pre-mixed tasty shake.
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Our history

  • 1983
    Lars Høie was awarded his M.D Degree at Aarhus University, Denmark.
  • 1985
    Dr. Høie co-founded two medical centers in Oslo specialized in prevention and cardiovascular health.
  • 1988
    Dr. Høie invented Nutrilett®, conducted initial weight loss research in 253 patients.
  • 1991-2011
    Dr. Høie main or co-author of scientific papers published internationally. Collaborated with research teams at university hospitals in Europe, Australia and the US.

    Dr. Høie invented other soy based products launched internationally, incl. Scan Diet (US), NutriPro (Australia, NZ & Russia), and Nutri 5 (Europe).
  • 2015-2016
    For a year the Norvia® brand was developed, and Norvia Nutrition Ltd. was founed in Ireland.
  • 2017-2024
    Norvia brand registrations approved internationally.

    Developing reformulated plant based all natural Norvia products in cooperation with food scientists in Europe and the U.S.

    Developed new all natural and plant based Norvia products for heart health, female health, weight management and sports nutrition.

Our founder

Dr Lars Høie - MD-PhD.

A trusted science academic, Dr Høie has spent more than 30 years in research and product development in cooperation with scientists at university hospitals in Europe and U.S., developing natural products to prevent lifestyle disorders. These proven nutrition products branded as Norvia are among the best documented nutritional products available world wide.

Dr. Høie spent 5 years studying Traditional Chinese Medicine in Norway and in China, where he learned about the important health benefits of the soy bean. Dr Høie co-founded the Centre for Heart Medicine in Oslo where he treated hundreds of patients using natural plant-based formulas in which he combined specialised proteins, fibres, lipids and germ extracts from the soy bean.

Dr. Høie´s breakthroughs include developing all natural low calorie meal replacement products, from which significant weight loss, normalising blood sugar and cholesterol levels, as well as significant reduction of cardiovascular risk factors were proven.

Lars Høie´s plant based weight loss products have been the No. 1 selling nutrition products in Scandinavia and the Nordic Countries for more than 3 decades, and the all natural Norvia low calorie meal replacement products is his latest development, containing no artificial sweeteners, colours or preservatives. Dr. Høie has researched and carried out clinical trials on various combinations of soy components, documented in more than 30 clinical studies published in peer reviewed medical and nutritional journals internatIonally.